The challenge is to encourage a habit of reuse from the consumer from an emotional durable brand identity
Engaging brand // On trend // unique brand voice
Use of new alternative materials in the packaging // renewable or recycles
The approach to the project was to create the most sustainable packaging possible, but also to build an Emotionally durable design to reduce consumption and waste by strengthening the bonds between consumers and their products. It impacts consumer behavior and purchasing habits by lending a very human approach to sustainable design.
The first challenge was to think of an emotionally appealing brand. We went for the tagline: “Pure Sin” and incorporated hints of demonic elements and heavy metal from the existing logo. We went with a bold color palette of neon and red to contrast the natural beige tones of the bamboo.