The packaging challenge was to create reduced packaging without sacrificing brand touch or eliminating important information. EVE is a natural lotion company that infuses their night moisturizing creams with the aromatherapy of lavender and camomile.
By making the sticker on the bottle as small as needed, the use of glue adhesives is lower as well as the amount of ink and other material. The bottle becomes a minimal branded piece in the bedroom or bathroom.
Through reducing the material on the right & left sides, there is less waste going through the assembly process. The box dieline is one long rectangle. Even though the paper board is made of 100% PCW material, this ultimates scrap and waste.
Leaving the top of the bottles uncovered, customers are free to open and smell the fragrance of the essential oils in the creams without tearing the package.