CARE & CEDAR

Care and Cedar is a home furnishing supplier. They curate sustainable products with a unique aesthetic. The owners are two 2 interior designers and a textile designer who are passionate about self expression supporting a responsible supply chain of furniture and materials. 

Throughout their careers, they gathered business and people that were taking the extra effort to become sustainable not at the sacrifice of style. Frustrated with the limited amount of options, they decided to join together and start sourcing, curating and creating their own stylish home furnishings for others to find.

Goals

  • Bring sustainable options into the home design space.
  • Encourage a culture shift to interior design landscape towards green products and supply chain.
  • At this point, they need to look sleek and professional to investors for start-up money. Soon they will need to develop an app with a large database.

BRAND PLATFORM

VOICE & PERSONALITY

These are the traits we should exhibit when expressing ourselves and communicating in any form.

Highly intelligent, and easily approachable
We are insightful in what we have to say, and yet we say it in a way that’s relatable and down to earth.

 

Bold and Passionate
We speak with enthusiasm and conviction, but we are not aggressive.

 

Open and Inclusive
We aim to bring others in to share perspectives that are diverse and fully considered.

PERSONA / ARCHETYPE

Who we are in the industry and among our competitors

The Connector
Mission-driven to connect and share resources and business to push the industry of sustainability. Activists of the planet, people and profit.

VALUES

These are the attributes that we believe make us successful as a company and a brand.

Building creativity


Deeply connected


Always courageous

PURPOSE

The thing we set out to do.

Care & Cedar exists to provide connection between businesses and consumers that benefit the planet.

POSITIONING

The core characteristic that defines the brand in the mind of clients, prospects and employees.

ECCENTRIC & RESPONSIBLE

Seed Paper

This handmade paper includes a number of different plant seeds.  When the client arrives home, they can immediately plant the business card. The seeds will sprout when the paper is planted in soil, growing a positive reminder of Care & Cedar everyday.