Naming for a Goldfish Memories

Naming your company is as much a source of debate as naming a child. Try adopting the mindset of instead of a child, it is a pet. A chihuahua, a goldfish, a snake or a kitten. Instead of Michael or Jennifer, which draws nothing into the imagination, go with Fluffy, Luna, Rocket or Apple. Be […]

Lusting for Hemp, Straw and Cotton Paper

Earthy green hemp, sturdy straw, and off-white recycled cotton fiber are the new paper materials at my favorite paper supplier : Mohawk. They are known to all designers as the paper supplier who provides that crucial finish to print projects. Breathes life and luxury into business cards or packaging. Boxes that you cant stop touching, […]

Guilt Free Green Marketing

No one wants to be guilted into doing the right thing. It doesn’t feel good for either side of the exchange. It is not sexy to be reminded of a responsibility you should do, yet I see this guilt driven marketing a lot in the sustainability space. Yes, we should all be recycling better but […]

Black is the New Green: Energy Use in UX/UI

“When in doubt, always go with black.” I have switched all my interfaces to black or “night mode.” It makes me feel like I am a high profile developer hocking my way into a very important website. If you think of all the energy all of our screens are using a simple switch to back […]

Making Great Project Goals with Your Designer

You’re frustrated with your website, or you don’t love the colors in your logo, so you think you’re ready to hire a designer…  First, let’s rewind and think about the big picture!  As designers and digital marketing professionals we don’t want to just hear about your favorite colors, we want to know about your overall […]

Care & Cedar Seed Paper Business Cards: A Lesson In Standing Out

Networking . . . Imagine this: You are at ANOTHER industry conference.  Networking.  Exchanging niceties.  Handing out business cards like they’re candy on halloween.  So. Much. Small talk.  Let’s be honest… that stack of cards you leave with at the end of the day are likely going to end up at the bottom of some […]

Onix Aloe Cosmetics & Emotional Durability

Emotional Brand Onix Aloe Cosmetics challenged Emerald Studio to create packaging so beautiful, unique and eye-catching that the consumer wouldn’t want to throw it away. To encourage a habit of reuse, Onix wanted a design that popped, engaged and enhanced the identity of the user. The target market for Onix is the 18 – 30 […]