Zero is an electric motorcycle company previously working as a government contractor supplying electric vehicles. They saw a niche market in a new generation of motorcycle owners. People who wanted to go fast and experience freedom without hurting the planet that those adventures were made possible. The challenge is to make the new electric motorcycle line extent the current gas motorcycle culture to include electric power as a means of experiencing the road.
CREATING AN ELECTRIC MOTOR CULTURE
In the past, Zero Electric looked to futuristic. Something shiny, new and untouched. What had been missing was the skull and snake on the back of a rider’s worn out black leather jacket.
To stay consistent on brand, and with the product itself, these brochure are printed on 80% PCW paper. Going that extra step to help the environment shows commitment.
SLIM, EFFICIENT LAYOUT
Resigning the website for energy efficiency meant consolidating information about the motorcycles and the battery technology. This helps with sleeker user interaction and less energy to host the website.
Showing the advantages of the Z-Force Battery is the selling points. Being clear on what an electric bike needs vs a gas bike is crucial to most potential buyers.